Cygames Makes a Splash in Southeast Asia: Thailand Game Show Event Report

In October, Cygames debuted at Thailand Game Show in Bangkok. In this article, we’ll delve into the design of our booth and share insights from our team!

What is Thailand Game Show?

Thailand Game Show is one of Southeast Asia’s premier gaming events, featuring over 50 corporate booths showcasing game content and consoles. This year’s event, spanning October 18-20, attracted nearly 180,000 enthusiastic gamers.

Game Demos, Art Exhibitions, Merchandise, and More:
Cygames Booth Highlights

At our Cygames booth, attendees enjoyed playable demo stations for titles such as Umamusume: Pretty Derby – Party Dash, Granblue Fantasy: Relink, and Granblue Fantasy Versus: Rising. Additionally, fans were treated to an art exhibition celebrating Cygames’ flagship titles and had the opportunity to purchase merchandise from our CyStore area.

Embracing the Energy in Southeast Asia:
Staff Interview

Why did Cygames decide to participate in an event like Thailand Game Show?

Our primary goal was to increase brand awareness within the Thai market and promote our titles. Japanese games are already quite beloved in Thailand, and the country boasts a vibrant community of passionate gamers. We wanted to offer them new ways to experience our titles and introduce those unfamiliar with our games an exciting opportunity to try them out.

What were some specific elements you made sure to include in the booth?

Our vision for the Cygames booth was to create a comprehensive celebration of the Cygames brand as a whole, rather than focusing on a single title.

We strived to make the Cygames logo highly visible throughout the entire venue. To achieve this, we opted for a bold black and white design, reflecting our corporate colors, to establish a distinct and clear Cygames presence on the show floor.

What were some of the challenges you faced during the event?

One significant challenge was that our gameplay demos were not available in Thai. To address this, we conducted training sessions for event staff to help them better understand the content of our games and created localized Thai versions of our gameplay manuals. Despite these hurdles, the effort paid off as many attendees were able to enjoy the games we showcased at our booth.

How was the overall reception from the attendees?

Even though this was our first exhibition at a Thai event, we were thrilled to see many enthusiastic fans—some even dressed in Cygames cosplay, and a number traveled from outside Thailand just to attend. Fans of Umamusume: Pretty Derby, in particular, gathered in large numbers and held impromptu photo sessions in front of our booth.

Additionally, the vibrant shopping bags we created for the event, featuring illustrations of characters from various titles, were a huge hit. It was very gratifying to see so many attendees visiting our booth, eager to get their hands on them.

Tell us more about your aspirations for the future in Southeast Asia.

The culture of mobile gaming has experienced phenomenal growth in this region in recent years, driven by the widespread adoption of smartphones and social media.

Our experience at Thailand Game Show has revealed to us the high expectations for Cygames in the region and the market’s potential. It’s vital that we strengthen our communication and engagement in this region and create more opportunities for people to connect with Cygames content.

This concludes our report on Thailand Game Show! We’ll continue to keep you updated on Cygames’ activities at events around the world, including more game shows, as we bring the Cygames experience to fans all over the world!

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